Case Studies
Case Study: Starbucks' Web3 Odyssey
Starbucks' Web3 loyalty experience is among the most recognized in the industry. This is the definitive case study on Starbucks' Web3 strategy and how it's creating the new "digital Third Place".
Newsletter
Newsletter
📝 Field Notes #50: Hall of Fame
Tod's goes blockchain. Nike drops another phygital. Balenciaga's clothing tech. Lacoste's world tour. Binance & CZ: The fall of a titan. SEC hits Kraken. OpenAI appoints new CEO. Top charts & more.
Signals
Exclusive: Key Insights from 3,200+ NFT Patents
I spent 20+ hours analyzing more than 3,200 NFT-related patents to find out what major consumer brands are up to. Some findings were quite surprising. Here are the results.
Newsletter
📝 Field Notes #49: Web3 is Dead
Disney's new NFTs. xNFTs: A game changer for brands. NFTs in Roblox? Big finance goes big on crypto. Goldman invests. PayPal embraces crypto. Layer 2s break records. Blackrock eyes ETH ETF & more.
Signals
The Potential of Web3 Commerce for Brands
Leading brands have started linking physical products to digital counterparts on-chain. “Real” Web3 commerce brings tremendous opportunities. Here's what brand leaders need to know.
Newsletter
📝 Field Notes #48: Tides Turn
OpenSea layoffs. RaribleX: New NFT marketplace for brands. Yuga x Magic Eden. Web3 in The Simpsons. More banks launch crypto offering. Coinbase Q3 results. Massive OpenAI releases. Top jobs & more.
Signals
Tokenization and Interoperable Loyalty: Unlocking Brand Growth
Tokenization opens a world of opportunities for brands – one of which is interoperable loyalty. Here's what you need to know and how this might play out.
Newsletter
📝 #47 Field Notes: Onwards and Upwards
Adidas x Bugatti NFT. What's next for phygitals. MoMA acquires second NFT. Elon Musk on NFTs. Former FTX CEO guilty on all charges. Big finance and South East Asia eye crypto. Top charts & more.
Reports
Web3: The Future of Loyalty?
The state of play on Web3 loyalty, including the Web3 loyalty playbook, sector snapshot, actionable take-aways, and what's next.
Newsletter
📝 Field Notes #46: Lightning Strikes
Macy's & Maison Margiela launch Web3 activations. Mastercard doubles down on Web3 with MoonPay. All eyes on Bitcoin. Deutsche Bank's first stablecoin swap. Next-gen payment infrastructure & more.
Newsletter
📝 Field Notes #45: It's Game Time
Game time for Yuga Labs and Sandbox. Big moves in Web3 loyalty. Reddit stops token program. Ferrari accept crypto. Standard Chartered enters crypto. ETF approval coming. Top fundings, jobs & more.
Newsletter
📝 Field Notes #44: Singapore Slings & Yuga's Gaming Move
Web3 shopping app skyrockets. Yuga Labs restructures amid layoffs. MoMA acquires NFT. Wall Street wakes up on blockchain. Coinbase, Ripple, Sygnum & GSR enter Singapore. Fundings & more.