Newsletter
📝 Field Notes #63: The End Game
Impressions from NFT Paris. Nike cuts Web3 team. Yuga Labs acquires blue chip & appoints new CEO. Pudgy Penguins' record sales. Reddit invests in BTC. Japan pushes crypto. Google Gemini 1.5 & more.
Newsletter
Signals
Web3: A New Commerce Layer for the Internet
How maturing infrastructure, a wave of next-gen consumers, and the next Web3 adoption cycle will change eCommerce. Here's everything brand leaders must know.
Newsletter
📝 Field Notes #62: Virtual > Physical
Sephora goes Web3. Louis Vuitton's blockchain diamonds. Mastercard launches NFT experience. Bitcoin breaks $50k. Franklin Templeton files for spot ETH ETF. Coinbase beats estimates. Fundings & more.
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KIKI World: More Than Make-Up
The definitive case study on a next-gen beauty brand that's pioneering community-led commerce with the help of Web3.
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A list of my 2024 Web3 top reads (so far):
Subscribe now * Read, Write, Own. By Chris Dixon. Link * Read Write Own Manifest. By a16z. Link * It’s all a game. By Colleen Sullivan. Link * Make Ethereum cypherpunk again. By Vitalik Buterin. Link * How brands make culture. By Ana Andjelic. Link * New rules of brand marketing. By Ana Andjelic. Link
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📝 Field Notes 61: Beyond Plastic Cards
Visa enables crypto withdrawals. Visa & FIFA. MasterCard & Champions League. Disney's 1.5B stake in Epic. New NFTs from Japan Airlines & Mercedes-Benz. UBS goes Ethereum. Robinhood, Metamask & more.
Newsletter
Farcaster: Rebuilding the Internet
Farcaster, a Web3 social network, is exploding in activity. Why now, why this is a big deal, and why brands should care.
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📝 Field Notes #60 : Read Write Own
Web3 social takes off. Pudgy launches NFT licensing platform. Doodles & Casio. EA hints at Web3 entry. Binance goes Ordinals. Polygon Labs layoffs. 580M use crypto. Stablecoins on Amazon & more.
Case Studies
From Polo to Pixels: Case Study on Lacoste's Web Strategy
The definitive case study on how Lacoste is reinventing its brand with Web3, including key learnings for brand leaders.
Newsletter
📝 Field Notes #59: Back to Reality
Hilton goes beyond Roblox. Multiplayer Web3. NFL's Golden Knights launch NFTs. Forbes launches Web3 community. Absolute Labs X Google. Coinbase vs. SEC. Mysten Labs X Alibaba. Top charts & more.
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Beyond the Hype: Breaking Down Visa's Web3 Loyalty Solution
Why now, how it works, what it means for brands: a guide for brand leaders.
Newsletter
📝 Field Notes #58: Fake News
Roblox rivals. Blockchain gaming. Fox partners with Polygon. Starbucks Korea goes NFTs. ConsenSys launches NFT studio. MiuMiu goes Web3. Larry Fink is bullish. OKX enters Dubai. Top charts & more.