Signals
Case Study: Hugo Boss Steps Into Web3 Loyalty – Will They Succeed?
As Starbucks and Nike retreat from Web3, Hugo Boss goes all-in. Why? Here's all you need to know.
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Web3's Power Play
Will Robinhood become Coinbase before Coinbase becomes Robinhood?
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📝#77: Where There’s Smoke There’s Fire
Hey, it’s Marc. ✌️ Your 100% signal on Web3 this week: * SEC wants innovation “sandbox” for on-chain trading * BlackRock and Citadel plan to launch a new national stock exchange * Coinbase introduces Smart Wallets * Robinhood acquires Bitstamp: Challenger to Coinbase? * Kraken’s upcoming IPO * Nvidia’s power play with a new
Signals
Pudgy Penguins: A Blueprint for Community-Led Brands
This is a comeback tale of an NFT project that wants to build the world's biggest character IP brand and go mainstream. Here's how they do it and the key learnings for your brand.
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📝#76: AI Tokens, Musk & Penguin Games
RTFKT x Nike. Mercedes-Benz' Web3 Strategy. Pudgy Penguins x Mythical Games. The Sandbox launches DAO. PayPal goes Solana. MasterCard launches crypto credentials. Musks xAI with $6B funding & more.
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📝#75: Brave New World
Hugo Boss launches Web3 loyalty program. Lamborghini goes Roblox. Reebok launches digital wearables. Dolce & Gabbana sued. SEC approves spot ETH ETF. Metamask integrates Bitcoin & more.
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Did the Government Just Enter a Free Market Casino?
The SEC approved the spot Ether ETF today. This is monumental, but it has a catch. Here's all you need to know.
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📝#74: Biden vs. Crypto Trump
HUGO goes Roblox. Zara x Apple. Pudgy expands to target. Crypto's political showdown. Uniswap x Robinhood. Apple x OpenAI. OpenAI's new real-time conversational chat. Top charts & more.
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Where Physical Meets Digital: How tokenization unlocks new value for brands and consumers
Hey, it’s Marc. ✌️ Modern brands are digital and physical. Until recently, “digital” meant nothing more than an account. “Digital” products were just that – ”digital”. Until recently. Now, blockchain technology allows brands to connect physical products to unique, digital counterparts – “onchain”. Once a product has a unique ID and is
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From Consumers to Fans
How the next generation of consumers is reshaping brand engagement and sports fandom.
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📝 #73: A New Supercycle
Crypto goes mobile. Vodafone integrates crypto into SIM cards. RTFKTs new collection. Mercedes-Benz goes Farcaster. Solana x Google Cloud. Big week for ETFs. Microsoft's new AI model & more.
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📝 #72: Crypto's Trojan Horse
Telegram X TON: Crypto's trojan horse? Animoca Brands comes to Bitcoin. Roblox announces immersive ads. Blackrock invests in RWA company. Amazon's new genAI chatbot. Top charts & more.