Case Studies
Case Study: Alo Yoga's Bold Bet on Digital Engagement
Alo Yoga's digital strategy, how they do it, and key learnings for brand leaders.
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Newsletter
JUST-IN: Nike Ditches NFTs, Doubles Down on Gaming💥
Hi, it’s Marc. Yesterday, Nike dropped a bombshell: .SWOOSH, its Web3 platform launched 2 years ago, is changing direction. * Nike's .SWOOSH is shifting focus from NFTs to gaming, partnering with top gaming platforms to offer in-game wearables and exclusive Nike products. * Starting with a TEKKEN 8 tournament,
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📝#91: From Wall Street to Dubai
Circle is moving its global HQ to NYC. MicroStrategy buys $1.1B in Bitcoin. Standard Chartered launches crypto custody services in UAE. Blackrock becomes third largest Bitcoin holder.
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📝#91: Virtual Play, Real Pay
Roblox partners with Shopify. ENS integrates PayPal and Venmo. NFL partners with Bitpanda. Ford and Toyota file 43 blockchain patents. Animoca Brands Japan partners with Tokyo Stupid Games & more.
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Meta Spark Shuts Down – Death of Smartphone AR?
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📝#90: Big Bucks, No Product
Hey, it’s Marc ✌️ Today we will cover crypto, macro & AI: * Crypto: Travala partners with Skyscanner. Bridge raises $50M to simplify global transactions. Siemens issues €300M digital bond. * AI: Ilya’s Safe Supeintelligence raises $1B with no product. ChatGPT surpasses 1M paying business users. Anthopic launches Claude Enterprise. Let’
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📝#90: Priceless
Mastercard brings Bitcoin to 100M merchants globally crypto debit card.
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MasterCard Goes All-in on Bitcoin
JUST IN: Mastercard brings Bitcoin to 1B+ users & 100M merchants worldwide🔥
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Top 10 Reads of 2024
Hi, it’s Marc. At 51 Insights, we're committed to delivering cutting-edge insights on how blockchain, AI, gaming, and data impact consumer brands and shape commerce. As summer ends, we’re excited to share the top 10 essays that have resonated most with our readers this year. I’
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📝#89: Sky High💨
Hey, it’s Marc ✌️ Today we will cover crypto, macro & AI: * Crypto: Bloomberg Terminal integrates Polymarket. Revolut, the first bank with self-custody. MakerDAO rebrands to “Sky”. * AI: OpenAI will release the ‘Strawberry’ model in 2024. Coinbase makes the first crypto transaction between AI agents. Let’s dive in 🦈 ⏱️ Read
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📝#89: Death Sentence for NFTs?
SEC sends Wells notice to OpenSea. Manchester City partnered with Sony to launch the virtual Etihad Stadium. Trump’s new NFT collection. PGA TOUR is building a Web3 golf game.
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📝#88: Fight For Freedom
Telegram founder Pavel Durov arrested, faces 20 years. X releases new improvements to Grok 2. Sony launches new blockchain. Tether teases about it's new stablecoin.