Signals
Telegram: The Next Big Consumer Platform for Brands?
If you haven't, you should pay attention.
Digital Assets
Signals
Case Study: Hugo Boss Steps Into Web3 Loyalty – Will They Succeed?
As Starbucks and Nike retreat from Web3, Hugo Boss goes all-in. Why? Here's all you need to know.
Signals
Pudgy Penguins: A Blueprint for Community-Led Brands
This is a comeback tale of an NFT project that wants to build the world's biggest character IP brand and go mainstream. Here's how they do it and the key learnings for your brand.
Signals
Web3: A New Commerce Layer for the Internet
How maturing infrastructure, a wave of next-gen consumers, and the next Web3 adoption cycle will change eCommerce. Here's everything brand leaders must know.
Case Studies
From Polo to Pixels: Case Study on Lacoste's Web Strategy
The definitive case study on how Lacoste is reinventing its brand with Web3, including key learnings for brand leaders.
Reports
The State of Web3 in 2023
How Web3 is transforming brands, the 5 key themes of 2023, top resources, and what's next.
Reports
Tokenization in 2024: Opportunities for Brands
This year, major brands have started connecting physical goods to virtual counterparts to create 'phygital' experiences. Here are the key trends, brand adoption, and what's next.
Case Studies
Case Study: How FIAT Aims to Reinvent Loyalty with Web3
Last month, FIAT kicked-off its Web3 campaign with "FIAT Pass". Here's how one of the biggest car makers in the world is trying to reinvent loyalty and ownership for car brands.
Case Studies
Case Study: Starbucks' Web3 Odyssey
Starbucks' Web3 loyalty experience is among the most recognized in the industry. This is the definitive case study on Starbucks' Web3 strategy and how it's creating the new "digital Third Place".
Signals
Exclusive: Key Insights from 3,200+ NFT Patents
I spent 20+ hours analyzing more than 3,200 NFT-related patents to find out what major consumer brands are up to. Some findings were quite surprising. Here are the results.
Signals
The Potential of Web3 Commerce for Brands
Leading brands have started linking physical products to digital counterparts on-chain. “Real” Web3 commerce brings tremendous opportunities. Here's what brand leaders need to know.
Signals
Tokenization and Interoperable Loyalty: Unlocking Brand Growth
Tokenization opens a world of opportunities for brands – one of which is interoperable loyalty. Here's what you need to know and how this might play out.