Reports
Web3: The Future of Loyalty?
The state of play on Web3 loyalty, including the Web3 loyalty playbook, sector snapshot, actionable take-aways, and what's next.
Digital Assets
Case Studies
Case Study: Gucci's Web3 Playbook
Gucci continues to be the benchmark on how luxury brands speak to next-gen consumers. This is the definitive case study on Gucci's Web3 strategy and how Web3 marks a new era for luxury.
Signals
What 1,500+ NFT-related Patent Applications Reveal About Big Brands
I looked at 1500+ NFT-related patent applications from the last 4 years. Here's what big brands are up to.
Reports
The State of Web3 in 2023: Nothing Has Changed... Right?
"The NFT bubble is bursting," says the street. Interest has hit rock bottom. Big-brand NFTs are losing relevance. What's happening and what comes next? Here's everything you need to know.
Case Studies
Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands
Nike continues to be the benchmark for consumer brands entering Web3. This is the definitive case study on Nike's Web3 strategy and how this marks a paradigm shift for co-creating brand culture.
Signals
Bitcoin "Ordinals": From Magic Internet Money to Magic Internet JPEGs
A “Bitcoin Punk" NFT recently sold for 9.5 BTC, roughly $230'000. Bitcoin NFTs have exploded. What's the fuzz all about? How does it work? And will it change Bitcoin forever? A primer.
Reports
The Web3 Opportunity: What's Next
The Web3 opportunity, catalysts for 2023, and why every brand needs to start thinking about it now.