Newsletter
📝 Field Notes #53: Penguin Business
Pudgy's new business model. Ledger hack. FIFA & Donald Trump drop NFTs. Bitcoin NFT boom. Coinbase on-chain asset management. Accounting rules: Bitcoin for companies. Top charts & more.
Marc Baumann
Reports
Tokenization in 2024: Opportunities for Brands
This year, major brands have started connecting physical goods to virtual counterparts to create 'phygital' experiences. Here are the key trends, brand adoption, and what's next.
Newsletter
📝 Field Notes #52: Comebacks and FOMO
NFTs on 7-month high. New brand drops. Industry-wide vulnerability revealed. Reebok & Futureverse. First BTC Ordinal in Sotheby's. Crypto FOMO. Crypto on WhatsApp. Google's next-gen AI model & more.
Case Studies
Case Study: How FIAT Aims to Reinvent Loyalty with Web3
Last month, FIAT kicked-off its Web3 campaign with "FIAT Pass". Here's how one of the biggest car makers in the world is trying to reinvent loyalty and ownership for car brands.
Newsletter
📝 Field Notes #51: NFTs in Your Closet
NFTs enter 1,149 ZARA stores. Louis Vuitton drops phygital. Brazil's biggest Web3 loyalty program. Bored Apes hits Roblox. Crypto funding on six-month high. Amazon launches ChatGPT competitor & more.
Case Studies
Case Study: Starbucks' Web3 Odyssey
Starbucks' Web3 loyalty experience is among the most recognized in the industry. This is the definitive case study on Starbucks' Web3 strategy and how it's creating the new "digital Third Place".
Newsletter
📝 Field Notes #50: Hall of Fame
Tod's goes blockchain. Nike drops another phygital. Balenciaga's clothing tech. Lacoste's world tour. Binance & CZ: The fall of a titan. SEC hits Kraken. OpenAI appoints new CEO. Top charts & more.
Signals
Exclusive: Key Insights from 3,200+ NFT Patents
I spent 20+ hours analyzing more than 3,200 NFT-related patents to find out what major consumer brands are up to. Some findings were quite surprising. Here are the results.
Newsletter
📝 Field Notes #49: Web3 is Dead
Disney's new NFTs. xNFTs: A game changer for brands. NFTs in Roblox? Big finance goes big on crypto. Goldman invests. PayPal embraces crypto. Layer 2s break records. Blackrock eyes ETH ETF & more.
Signals
The Potential of Web3 Commerce for Brands
Leading brands have started linking physical products to digital counterparts on-chain. “Real” Web3 commerce brings tremendous opportunities. Here's what brand leaders need to know.
Newsletter
📝 Field Notes #48: Tides Turn
OpenSea layoffs. RaribleX: New NFT marketplace for brands. Yuga x Magic Eden. Web3 in The Simpsons. More banks launch crypto offering. Coinbase Q3 results. Massive OpenAI releases. Top jobs & more.
Signals
Tokenization and Interoperable Loyalty: Unlocking Brand Growth
Tokenization opens a world of opportunities for brands – one of which is interoperable loyalty. Here's what you need to know and how this might play out.