Newsletter
📝 Field Notes #60 : Read Write Own
Web3 social takes off. Pudgy launches NFT licensing platform. Doodles & Casio. EA hints at Web3 entry. Binance goes Ordinals. Polygon Labs layoffs. 580M use crypto. Stablecoins on Amazon & more.
Marc Baumann
Case Studies
From Polo to Pixels: Case Study on Lacoste's Web Strategy
The definitive case study on how Lacoste is reinventing its brand with Web3, including key learnings for brand leaders.
Newsletter
📝 Field Notes #59: Back to Reality
Hilton goes beyond Roblox. Multiplayer Web3. NFL's Golden Knights launch NFTs. Forbes launches Web3 community. Absolute Labs X Google. Coinbase vs. SEC. Mysten Labs X Alibaba. Top charts & more.
Newsletter
Beyond the Hype: Breaking Down Visa's Web3 Loyalty Solution
Why now, how it works, what it means for brands: a guide for brand leaders.
Newsletter
📝 Field Notes #58: Fake News
Roblox rivals. Blockchain gaming. Fox partners with Polygon. Starbucks Korea goes NFTs. ConsenSys launches NFT studio. MiuMiu goes Web3. Larry Fink is bullish. OKX enters Dubai. Top charts & more.
Newsletter
Flash: Nike's Web3 Update
Nike just released its plans for what’s next for its Web3 platform ".SWOOSH". Here’s a summary of the updates along with the strategic take-aways.
Newsletter
📝 Field Notes #57: Laser Eyes
Bitcoin spot ETF approved. PepsiCo goes virtual. Roblox & loyalty. X removes NFT profile pics. Circle files for IPO. Apple Vision Pro release. OpenAI launches GPT store. Top charts, fundings & more.
Newsletter
What's Next: Web3 for Consumer Brands in 2024
Key verticals, key trends, key players: Here is all you need to know on consumer Web3 heading into 2024.
Newsletter
📝 Field Notes #56: Visa Enters Web3 Loyalty
Visa rolls out Web3 loyalty to 80m+ partners globally. Bitcoin's year. ETF imminent. Goldman Sachs eyeing ETF role. Record asset inflows in 2022. NYT sues OpenAI. Top reads & more.
Newsletter
📝 Field Notes #55: What's Past is Prologue
The best of 2023: Top 30 reads, top 10 brand activations, and top 12 charts.
Newsletter
📝 Field Notes #54: Game On
Lamborghini & Nivea enter Roblox. Lego & Skoda enter Fortnite. Inscription NFT boom. China to boost NFTs. Solana overtakes Ethereum. UK crypto sandbox. Midjourney V6 released. Top fundings & more.
Reports
The State of Web3 in 2023
How Web3 is transforming brands, the 5 key themes of 2023, top resources, and what's next.