Podcast
ATP Tour’s Web3 Playbook
Fan engagement is no longer about filling seats—it’s about capturing attention, building loyalty, and creating value for fans, brands, and sponsors. Here’s how the ATP Tour is using Web3 to win.
Marc Baumann
Newsletter
📝#104: The End of Nike’s NFT Era
Coinbase integrates Apple Pay. Nike shuts down RTFKT. Ripple delays stablecoin launch. Circle earns regulation clarity in Canada. xAI to launch a consumer app. Top fundings & more.
Podcast
Trace-ing the Unknown: Tareq’s Blueprint for Fan Loyalty
Tareq shared insights on how to turn passion into profit with Trace. Using data-driven digital memorabilia, Trace helps brands and sponsors unlock untapped potential while rewarding fans.
Newsletter
📝#103: FIFA's Big Bet on Web3
Amazon wants to buy Bitcoin. Metamask integrates Venmo. Suntory Group launches on Avax. Musk's xAI will launch a game studio. Estée Lauder & Microsoft partner for generative AI push & more.
Newsletter
📝#102: Tether Enters $3B Tokenization Market
Tether launches tokenization platform. Sky (Maker) launches USD stablecoin on Solana. Tether, Kraken & Fabric Ventures invest in EUR stablecoin issuer. Global e-sports team launches on Sui.
Podcast
Škoda’s Web3 Playbook
Hi, it’s Marc. ✌️ “Gaming is the new social media. Platforms like Roblox and Fortnite let brands create experiences where people spend not seconds, but minutes—sometimes even hours—engaged with your content.” We sat down with Luca Zicconi, the Web3, Metaverse, XR, and Gaming Lead at Škoda Auto, to
Newsletter
📝#101: Tether's AI Agents
Memecoins enter the White House. Ubisoft launches Web3 game. J.P. Morgan reboots Onxy. OpenAI launches AI agents. GenAI platform raised $200M. Top reads, fundings & more.
Podcast
Beyond LLMs: How AI is Set to Reshape Global Business with Stephen Messer
Marc sat down with Stephen Messer, internet entrepreneur, inventor and investor, and founder of Collective[i], to explore how artificial intelligence is transforming corporates. Watch on Youtube Collective[i] is a AI pioneer, using AI-driven economic models to provide businesses with predictive insights and real-time decision-making tools. Before founding Collective[
Newsletter
📝#100: Paxos, Galaxy, Kraken, Robinhood Launch Stablecoin
Executive briefing: Trump becomes crypto president. Tokenized assets on Swift. Tether launches stablecoin for Middle East. Paxos, Galaxy, Kraken, Robinhood launch stablecoin.
Podcast
#5 Power Lunch: How Brands Can Win on Roblox
How consumer brands are driving engagement and revenue streams on Roblox? What will brand strategy in immersive commerce look like five years from now?
Newsletter
📝#99: AI Agents That Buy Your Sneakers
Crossmint launches AI agents platform for commerce. Cleveland Cavaliers enters Web3 fan engagement. Kraken launches layer 2. OpenAI launches Search, its biggest update yet. The end of "Google Search"?
Podcast
The Luxury Tech Playbook: Digital Transformation with Antonio Carriero
Actionable strategies for execs from a 25-year veteran of luxury digital transformation. And: Breitling's NFT playbook & what's possible with AI.